The values of Miocherie
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In a recent interview, we were asked about the values of La Miocherie. Something to make us think because our values, yes, ok, we know them!
But if we had to keep three that are the essence of La Miocherie, they would be these:
Transparency
And yes! First because it is the most important for us. I think it is what has most irritated us in our life as "consumer" parents.
Having to play investigator to find the origin of a game or a toy, to watch out for the pitfalls of Frenchwashing and greenwashing, it was really tiring.
At Miocherie, whether in store or on the website, we clearly indicate the country of manufacture of the product and any labels it may have.
Simplicity
Well, that's also important, and ultimately not so easy to achieve :-) When you run a store, finding the balance between tried and tested classics and testing new things is complex.
For us, having a few references by age that we are sure of, with a relationship of trust and economically healthy with our suppliers, is enough and it is already a lot. Otherwise we would have opened a supermarket.
Curiosity
Humans at the end of the counter, the phone and the website... Crazy that it became notable enough to be highlighted.
Strolling around the store or the site, making a phone call for clarification on a product, taking the time to think about it, asking for advice... Yes, yes and yes!
We are sociable animals: exchanging, discussing, arguing, giving each other news, discovering, learning, thinking together, we think that this can only make us grow!